Maximize Your Impact: An Academic's Guide to Communicating Knowledge through Traditional and Digital Media - Softcover

Anselmo, Kevin

Softcover

ISBN 10: 1541359569 ISBN 13: 9781541359567

Verlag: CreateSpace Independent Publishing Platform, 2017

Inhaltsangabe

Generate impact by communicating effectively to external audiences: the media, policy makers, practitioners and alumni. There are many potential benefits, including visibility for your institution, impacting policy, shaping opinions, research funding and career growth (speaking engagements, consulting gigs and book deals, etc). The problem is that many academics and researchers haven’t been “media trained” - both in terms of traditional and digital media. In Maximize Your Impact, communications consultant and media trainer Kevin Anselmo helps you to: 1) think through your objectives; 2) increase visibility by delivering your message in media interviews; 3) promote your work by creating content on your own channel; and 4) enhance your network via social media channels.

Über diesen Titel

Über die Autorin bzw. den Autor

Kevin Anselmo is the Founder and Principal of Experiential Communications. He helps individuals and groups gain clarity about what to communicate. Once determined, he then works with his clients to disseminate those messages to ensure it is aligned to big-picture goals. His services focus on communications strategy development, media training, PR execution, coaching, workshops and events, primarily for the higher education, research and entrepreneurial communities. His current and past clients include College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Geneva Centre for Security Policy; IEDC Bled School of Management; IMD; Montreux School of Business; Nestle; North Carolina State University’s Emerging Issues Initiative; North American Society for the Sociology of Sport; Seattle University; University of Tor Vergata in Rome; and VIF International Education. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed media relations for IMD in Switzerland. He lived and worked in Switzerland for eight years and in Germany for two years and has led public relations initiatives in various countries around the world. Currently, he resides in Chapel Hill, North Carolina with his wife and two young boys. More information is at www.experientialcommunications.com.

Details zur Ausgabe

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1541359569
• ISBN 13: 9781541359567
• Einband: Taschenbuch
• Anzahl der Seiten: 104
• Kontakt zum Hersteller: Manufactured by Amazon on behalf of the author; https://www.amazon.de/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxemburg