Whether you're an experienced copywriter or a small business owner / entrepreneur searching for direct response marketing guidance, this book puts in your hands 101 easy to use tools, strategies, and ideas to kick-start the process of writing sales copy that produces powerful, business-building results. Each "hack" has been proven effective across multiple markets - so it doesn't matter what business you're in, there's plenty here for you. Inside you'll discover:
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For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen). After graduation, I bounced around at different jobs across the country - Michigan, Texas, Boston - having a good run writing for high-tech companies. But on my 50th birthday, I marched into my boss's office at Microsoft and told him "I'm quitting to become a magician." Even though my job as game writer for Flight Simulator, Age of Empires, and multiple XBox titles had been a blast, I still wanted to go for my dream of making a living as a professional magician and entrepreneur. It was quite the ride - with plenty of ups and downs along the way. I'm an excellent kidshow performer, but the magic of a successful business only became real after I discovered the power of direct response copywriting in the mold of Dan Kennedy, John Caples, and other copy greats. I extended my business to help other magicians successfully sell their services... through webinars, live events, and products. Eventually, my success as a marketer and copywriter led me to join Dan Kennedy's company - GKIC - where for over three years I led the copy team as Head Copywriter. Now I provide marketing / writing services and counsel to a variety of clients in many different industries (www.YouDontNeedACopywriter.com). As you might imagine, I'm not afraid to travel a different path - you only live once, why not make it an experience... Show Less
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Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Paperback. Zustand: Brand New. 1st edition. 132 pages. 9.00x6.00x0.30 inches. This item is printed on demand. Bestandsnummer des Verkäufers zk1542411203
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