Public Relations Cases for Analysis and Action - Softcover

Ellerbach, Dr. John

 
9781542467674: Public Relations Cases for Analysis and Action

Inhaltsangabe

Students of public relations like this book because it puts them in the middle of the action. Students will read each of 18 cases and vicariously participate in their predicted outcomes. These cases mirror what the PR student is likely to encounter in the major, during internships and on the job.

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