Wonder how other freelance translators market their businesses? Effective marketing – of yourself, of your business – can help you reach the next level of success. The ideas and tools explored in this book have produced positive results for translators at every stage in the game and they will for you too. Each section of this book is adapted from a podcast interview with an established translator or other professional. I started my website and podcast Marketing Tips for Translators to connect with and share information the international translation community. We have many issues and concerns in common and the podcast is a meeting ground of sorts for those of us who spend a lot of time alone working on documents. The chapters in this book will help you discover the inspiration you need to market your translation services in an efficient way, as well as fresh ideas about productivity and tools for organizing your time and workday. We’ll also cover proven methods and systems for marketing to your ideal potential clients, and strategies for maintaining a continuous marketing plan for finding new clients, keeping your existing clients, and getting the word out about your translation services. We’ll show you how to get clients to find you, instead of you trying to find them.
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Tess Whitty is certified as an English into Swedish translator by the American Translators Association. She has a Master’s degree in International Marketing and Business Communication and shares her marketing knowledge and over a decade of experience as a freelancer with the freelance translation community. Her book, “The Marketing Cookbook for Translators,” is popular among the freelance community and is used as a standard reference book at translation institutions worldwide. She is a popular speaker and trainer at conferences, sharing her knowledge and experience in marketing and building a freelance business. Her podcast “Marketing Tips for Translators” has won the community choice award three years in a row. Tess lives and works in Park City, Utah with her family. When she is not translating or helping translators with their marketing skills, she enjoys the outdoor lifestyle the mountains have to offer. For more information, and to connect, go to http://www.marketingtipsfortranslators.com
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