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Marketing: Traditional, Digital and Integrated - Softcover

Ike, Luke

 
9781543490930: Marketing: Traditional, Digital and Integrated

Inhaltsangabe

This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.

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