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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches - Softcover

Berger, Arthur Asa

 
9781544332680: Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
Softcover
ISBN 10: 1544332688 ISBN 13: 9781544332680
Verlag: SAGE Publications, Inc, 2019

Inhaltsangabe

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research. 

 




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Verlag
SAGE Publications, Inc
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1544332688
ISBN 13 
9781544332680
Einband
Taschenbuch
Anzahl der Seiten
463
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar