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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication - Softcover

Page, Janis Teruggi; Parnell, Lawrence J.

 
9781544392004: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
Softcover
ISBN 10: 1544392001 ISBN 13: 9781544392004
Verlag: Sage Pubns, 2020

Inhaltsangabe

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today's PR professionals create persuasive messages with modern technologies while working in line with the industry's foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.

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Verlag
Sage Pubns
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1544392001
ISBN 13 
9781544392004
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
421
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar