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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication - Softcover
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today's PR professionals create persuasive messages with modern technologies while working in line with the industry's foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
Anbieter: Goodbooks Company, Springdale, AR, USA
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Zustand: acceptable. This book is in acceptable condition and may have highlighting and or writing throughout. The actual cover image may not match the stock photo, dust jacket may be damaged or missing. Book may show internal and or external wear on spine or cover and may be slightly skewed or have creased pages. This is a used book so codes may be invalid or accompanying media may be missing. May be an Ex library book with stickers and stamps. Bestandsnummer des Verkäufers GBV.1544392001.A
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Paperback. Zustand: Fair. Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communicationpresents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Editionfeatures new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Bestandsnummer des Verkäufers CIN1544392001A
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
Anbieter: World of Books Inc, Montgomery, IL, USA
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Paperback. Zustand: Fair. Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communicationpresents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Editionfeatures new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Bestandsnummer des Verkäufers CIN1544392001A
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
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paperback. Zustand: new. Bestandsnummer des Verkäufers Shelfdream1544392001
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
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