The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas - Softcover

Daniel Albert Cohen; Gregory Arthur Pool; Heidi Marie Neck

 
9781544393247: The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas
Softcover
ISBN 10: 1544393245 ISBN 13: 9781544393247
Verlag: SAGE Publications, Inc, 2020

Inhaltsangabe

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

 

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Über die Autorin bzw. den Autor

Dan Cohen, PhD, is the John C. Whitaker Executive Director and Professor of Practice at the
Center for Entrepreneurship at Wake Forest University. Over the course of his career, he has
taught entrepreneurship and strategy at the undergraduate, graduate, and executive levels. Since
coming to Wake Forest University in 2015, he has cofounded Startup Lab with Greg Pool and
completely revamped all aspects of the Center for Entrepreneurship. Before joining the faculty at
Wake Forest, Cohen was on faculty at Cornell from 2007 to 2015, where he founded and directed
eLab, Cornell's entrepreneurship accelerator program hailed by Forbes magazine as a major driver
of Cornell's ascent to a #4 national ranking in entrepreneurship. In 2012, Cohen was awarded Cornell's
Robert N. Stern Memorial Award for Mentoring Excellence. His academic career began in
2005 when he accepted a faculty appointment at The University of Iowa's Tippie College of Business.
While at The University of Iowa, Cohen earned accolades for teaching, advising, and mentoring
excellence. Cohen earned his PhD in management from Case Western Reserve University. He
studies how nascent entrepreneurs develop a passion for entrepreneurship and how, and under what
conditions, they form an entrepreneurial identity. He also researches how entrepreneurs develop
key capabilities, such as how to spot and develop valuable opportunities.
Before his academic career, Cohen had a successful 15-year entrepreneurial career that
included founding, growing, and successfully exiting his startup in 2005.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1544393245
ISBN 13 
9781544393247
Einband
Taschenbuch
Anzahl der Seiten
111
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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