Build What Matters: Delivering Key Outcomes with Vision-Led Product Management - Softcover

Foster, Ben; Nerlikar, Rajesh

 
9781544516172: Build What Matters: Delivering Key Outcomes with Vision-Led Product Management
Softcover
ISBN 10: 1544516177 ISBN 13: 9781544516172
Verlag: Lioncrest Publishing, 2020

Inhaltsangabe

Rapid iteration, A/B testing, and growth hacking—these buzzwords have everyone’s attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.

Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.

In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

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Über die Autorinnen und Autoren

Ben Foster and Rajesh Nerlikar co-founded Prodify, a product management advisory firm that's served more than 60 software companies in the past 6 years. Featured as a speaker at top industry events and on numerous podcasts, Ben has more than 20 years of product management experience. He is chief product officer at WHOOP and was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas.

Rajesh has more than 15 years of product management experience. Prior to becoming chief product advisor at Prodify, he was a technology consultant at Accenture, an entrepreneur, a product manager at Opower, a senior product manager at HelloWallet, and a director of product at Morningstar. He is also currently serving as vice president of product at Savonix, a Prodify client.

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Verlag
Lioncrest Publishing
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1544516177
ISBN 13 
9781544516172
Einband
Taschenbuch
Anzahl der Seiten
296
Kontakt zum Hersteller
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Weitere beliebte Ausgaben desselben Titels

9781544516189: Build What Matters: Delivering Key Outcomes with Vision-Led Product Management

Vorgestellte Ausgabe

ISBN 10:  1544516185 ISBN 13:  9781544516189
Verlag: Lioncrest Publishing, 2020
Hardcover