Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans - Softcover

MacDonald, R. Jon

 
9781544524955: Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
Softcover
ISBN 10: 1544524951 ISBN 13: 9781544524955
Verlag: Houndstooth Press, 2021

Inhaltsangabe

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands—those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.

Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience.

Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.

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Über die Autorin bzw. den Autor

R. Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of three books on digital journey optimization and a frequent keynote speaker, he has been invited to share his expertise on important stages including Google and Autodesk. He knows how to get website visitors to take action.

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Verlag
Houndstooth Press
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1544524951
ISBN 13 
9781544524955
Einband
Taschenbuch
Anzahl der Seiten
228
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxemburg

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9781544524962: Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

Vorgestellte Ausgabe

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Verlag: Houndstooth Press, 2021
Hardcover