Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations - Softcover

Tofel, Jonathan; Sasson, Carolina

 
9781544530161: Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Softcover
ISBN 10: 1544530161 ISBN 13: 9781544530161
Verlag: Lioncrest Publishing, 2022

Inhaltsangabe

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results.

But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.

In this revision of Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds. Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that’s possible when entrepreneurial innovation is in the driver’s seat.

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Über die Autorin bzw. den Autor

Jonathan Tofel is the founder and CEO of Mission Field. Before helping companies like PepsiCo, General Mills, and Kellogg's create disruptive innovations, Jonathan worked in Brand Management at P&G, Marketing and Innovation at Oxi Clean, and was an entrepreneurial consultant for The Clorox Company. Jonathan has founded two consultancies and continues to design and implement models for rapid innovation.

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Verlag
Lioncrest Publishing
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1544530161
ISBN 13 
9781544530161
Einband
Taschenbuch
Anzahl der Seiten
236
Kontakt zum Hersteller
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Luxemburg

Weitere beliebte Ausgaben desselben Titels

9781544530178: Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations

Vorgestellte Ausgabe

ISBN 10:  154453017X ISBN 13:  9781544530178
Verlag: Lioncrest Publishing, 2022
Hardcover