Stores Don't Suck: The 5 Principles of Amazing Retail Execution - Hardcover

Wong, Melissa; Baker, Jeremy

 
9781544535876: Stores Don't Suck: The 5 Principles of Amazing Retail Execution
Hardcover
ISBN 10: 1544535872 ISBN 13: 9781544535876
Verlag: Houndstooth Press, 2023

Inhaltsangabe

A unique book written based on extensive experience in retail operations, Stores Don't Suck explores such profound questions as: why didn't the store get the memo? Why doesn't the display look like it should? How do you get stores to do the things you need them to do? (Spoiler alert: It doesn't have to be so hard.)


Told in stories all retailers can relate to, Stores Don't Suck dives into the nitty, gritty realities of store operations, of communication and "disconnects," of the big promotion and a bigger purpose: creating a great customer experience. With actionable takeaways in every chapter, co-authors Melissa Wong and Jeremy Baker walk through simple best practices that will unite your field teams and bring your brand's strategies to life with consistent precision.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorinnen und Autoren

Melissa Wong is a retail veteran with more than ten years of experience in store communications at one of North America's largest retail chains. She specializes in honing store execution and driving sales by improving the way HQ communicates with store teams. As CEO and co-founder of Zipline, her mission is to transform how retail operates and make it easier for retail employees to do their jobs.

Jeremy Baker has delivered brand growth for some of the world's leading brands and taught at universities worldwide. As a co-founder of Zipline, he leverages more than twenty years of experience in software engineering and user behavior to help retailers work more efficiently. He lives with his adventurous wife and children in Vancouver, Canada.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Houndstooth Press
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1544535872
ISBN 13 
9781544535876
Einband
Gebundene Ausgabe
Anzahl der Seiten
130
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781544535852: Stores Don't Suck: The 5 Principles of Amazing Retail Execution

Vorgestellte Ausgabe

ISBN 10:  1544535856 ISBN 13:  9781544535852
Verlag: Houndstooth Press, 2023
Softcover