Eighteen months. That’s all you have. If you are in investment sales, that’s how long you have to build a pipeline and start raising money. Or else. The problem? Most investment firms don’t provide the tools and training for their fundraisers. Why? Because the majority of fundraisers learned from watching others and considered that "“training."” The net result? High turnover and unhappy careers.
Fortunately, there’s a better way. Dakota is a multibillion-dollar fundraising organization that has perfected the four principles of investment sales success: set proper expectations, know who to call on, know what to say, and build a killer follow-up system. These four principles, when applied consistently, lead to outstanding results.
Whether you’re an investment salesperson and want to exponentially increase your effectiveness by learning the proper way to work or an executive who’s tired of the rampant turnover that plagues most firms, The Dakota Way proves that you don’t have to be born with anything special to be great at investment sales. You just need the right training—and a proven process to follow.Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Gui Costin is the founder and CEO of Dakota, a financial software, data, and media company based in Philadelphia. Dakota's core platform, Dakota Marketplace, is a database of LPs, GPs, private companies, and public companies that helps fundraising and deal-sourcing teams raise capital and identify investment opportunities. Today, more than 1,300 investment firms rely on Dakota to power their workflows. Gui lives in Bryn Mawr, Pennsylvania, with his family and two dogs.
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