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Untethered: How Visionaries Think about the Mobile-First Future - Softcover

Borsky, Shawn

 
9781544547268: Untethered: How Visionaries Think about the Mobile-First Future
Softcover
ISBN 10: 1544547269 ISBN 13: 9781544547268
Verlag: Lioncrest Publishing, 2025

Inhaltsangabe

People are untethered—connected but no longer plugged in, living within their information.

“Mobile” is more than what’s in your pocket. Today’s users expect to be immersed in their digital experience, their information moving fluidly with them and adapting to various devices—smartphones, smart watches, cars, and even refrigerators—and levels of attention.

This atmosphere creates multiple opportunities for brands to enhance their relationships with customers. In Untethered, Shawn Borsky reframes the possibilities enabled by the inevitable mobile-first future and introduces a new way of navigating your organization’s digital presence. Learn how to use mobile design to customize consumers’ experiences, anticipate their needs and wants, and adapt to users’ changing memory and attention levels across devices. This guide will teach you how to connect with and hold on to today’s untethered consumers.

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Über die Autorin bzw. den Autor

Shawn Borsky is a seasoned design leader, creative director, and interactive designer who has worked in mobile and online gaming since its earliest days. Shawn solves business problems in many spaces, including digital user experiences, web design and front-end development, content strategy, and more. His varied tech career gave him a front-row seat to the advent of the untethered future-and he's contributed to it, working with several award-winning mobile app-based companies as well as a variety of companies that integrated mobile apps into a broad multiplatform strategy. Shawn's design philosophy-centered on untethered technology-has made him a highly sought-after teacher and consultant. He is dedicated to helping business leaders and designers capitalize on the possibilities of an untethered future.

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Verlag
Lioncrest Publishing
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1544547269
ISBN 13 
9781544547268
Einband
Taschenbuch
Anzahl der Seiten
108
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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