unPACKED: Predict Packaging That Sells - Softcover

Hunt, Alex; Salem, Matt

Softcover

ISBN 10: 1544549407 ISBN 13: 9781544549408

Verlag: Lioncrest Publishing, 2025

Inhaltsangabe

Send buying indecision packing.

As an insights expert, you’re up-to-date on design, consumer behavior, and market trends—everything that influences success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. With the endless options of structures, colors, copy, images, and fonts, it’s no wonder you’re overwhelmed.

For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction.

Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision. A true insight industry disruptor, unPACKED guides you to accurately predict packaging that sells.

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Über die Autorin bzw. den Autor

As CEO of Behaviorally, Alex Hunt transformed the company into a market-leading data intelligence partner for the world's leading brands. An in-demand speaker and thought leader, he is a Market Research Society Fellow and member of the Board of Directors of the Insights Association. A native of the UK, he lives in Connecticut with his wife, Pam, and daughter, Gabriella.

Details zur Ausgabe

• Verlag: Lioncrest Publishing
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 1544549407
• ISBN 13: 9781544549408
• Einband: Taschenbuch
• Anzahl der Seiten: 222
• Kontakt zum Hersteller: Manufactured by Amazon on behalf of the author; https://www.amazon.de/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxemburg