Brand Strategy: 6 Steps to Building a Lasting Identity - Softcover

Corder, Lloyd E.

Softcover

ISBN 10: 1547272473 ISBN 13: 9781547272471

Verlag: CreateSpace Independent Publishing Platform, 2017

Inhaltsangabe

To give companies a competitive edge, marketers created branding and have started to figure out how, when and where to use assorted techniques that take relatively minor and sometimes insignificant differences between products, services or ideas and magnify those differences in such a way that someone else is willing to select and pay more for the branded item over the non-branded one. To complicate matters even further, you used to be able to establish national and global brands relatively systematically through big media buys in traditional channels, like TV, radio and newspapers. Now, the media and marketing channels have become so fragmented that building a brand has become perhaps more of an “art” than a “science.” This book explores the concept of brand strategy…what it is, how to assess it with marketing research, how to us positioning techniques, how to expand your marketing mix and how to track your marketing ROI results.

Details zur Ausgabe

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1547272473
• ISBN 13: 9781547272471
• Einband: Taschenbuch
• Anzahl der Seiten: 274
• Kontakt zum Hersteller: Manufactured by Amazon on behalf of the author; https://www.amazon.de/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxemburg