Brand Strategy Workbook: 6 Steps to Building a Lasting Identity - Softcover

Corder, Lloyd E.

Softcover

ISBN 10: 1547272899 ISBN 13: 9781547272891

Verlag: CreateSpace Independent Publishing Platform, 2017

Inhaltsangabe

Brand Strategy Workbook is the practical, let-me-show-you-how-it’s done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.

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Über die Autorin bzw. den Autor

Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University and the University of Pittsburgh. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder’s studies have been published in more than 500 magazines and newspapers.

Details zur Ausgabe

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1547272899
• ISBN 13: 9781547272891
• Einband: Taschenbuch
• Anzahl der Seiten: 74
• Kontakt zum Hersteller: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Deutschland