PR: Fifty Years in the Field - Softcover

Donoghue; Donoghue, Jack; Jack, Donoghue

Softcover

ISBN 10: 1550021648 ISBN 13: 9781550021646

Verlag: Dundurn Group, 1993

Inhaltsangabe

Book by Donoghue Jack

Über diesen Titel

Críticas

"Donoghue's reflections on PR and the abuse of political power could be read with profit in any legislature or social science class. This book warrants a place in public-relations course studies." -- Sidney Allinson * Canadian Book Review Annual *

Reseña del editor

In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes the PR problems presented by the Alberta nurses' strike of 1977 and the fiasco of Information Canada. Jack Donoghue's memoirs provide a different and instructive view on significant events in Canada's history. Jack Donoghue is considered a "dean of the profession" in Canada. His career in public relations has spanned more than fifty years and has included stints in the Canadian Army, with the government, and in the private sector. He has received national awards from the Canadian Public Relations Society and is the author of an earlier book, "The Edge of War." He lives in Calgary.

Über diese Auflage

• Verlag: Dundurn Group
• Erscheinungsdatum: 1993
• ISBN 10: 1550021648
• ISBN 13: 9781550021646
• Einband: Tapa blanda
• Anzahl der Seiten: 202