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Web Analytics Strategies for Information Professionals: A Lita Guide - Softcover

Farney, Tabatha; Farney, Tabiatha; McHale, Nina

 
9781555708979: Web Analytics Strategies for Information Professionals: A Lita Guide
Softcover
ISBN 10: 1555708978 ISBN 13: 9781555708979
Verlag: Association of College & Research Libraries, 2013

Inhaltsangabe

Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

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Verlag
Association of College & Research Libraries
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1555708978
ISBN 13 
9781555708979
Einband
Taschenbuch
Anzahl der Seiten
236
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Verantwortliche Person
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