A guide to reading the signposts of danger and recognizing the most successful business strategies. The focus is on providing a realistic and understandable perspective of the language and concepts which are necessary to carry a product or service into the marketplace. The author covers financing, business plans, franchising, investors and partners, contracts, marketing, taking over a family business, negotiating, and the ins and outs of legal entities. Annotation c. by Book News, Inc., Portland, Or.
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