Advertising without an Agency: A Comprehensive Guide to Radio, Television, Print, Direct Mail and Outdoor Advertising for Small Business - Softcover

Kobliski, Kathy J

Softcover

ISBN 10: 1555715532 ISBN 13: 9781555715533

Verlag: Oasis Press,U.S., 2001

Inhaltsangabe

The desire to be your own boss has never been greater...in fact; some statistics suggests that nearly one in every 25 Americans say that they are in the process of starting a company. However, with the flood of new emergency small companies, it has become increasingly difficult to justify the costs and resources it takes to effectively advertise and set your small business apart from the pack.

Advertising Without an Agency dismantles the smoke and mirrors behind the advertising industry and not only shows what it takes to advertise, but exactly how to do it on your own. This friendly tour of advertising walks you through the individual mediums, such as radio, television, print, direct mail, outdoor and transit advertising- briefing in the specifics and know-how needed to successfully promote your own business and track the results.

In addition to explanations, definitions, and step-by-step procedures, this guide also features unique, time-saving worksheets to be completed by your media sales reps to provide the information to place no-nonsense, tightly-targeted advertising schedules.

Über diesen Titel

Über die Autorin bzw. den Autor

Kathy J. Kobliski has been in the advertising business since 1979 and has owned Silent Partner Advertising since 1984. The ad agency specializes in advertising for small businesses in small budgets. Kathy writes a monthly advertising column for entrepreneur.com and has been interviewed by Kiplinger, the Wall Street Journal, Golf World Business, Money Room, The Ron Thomas Business Forum, Bankrate.com., Switchboard.com, and skyradionet.com. She has written for Sales Masterminds, HomeOfficeMag.com, and the Canadian Women's Business Network. She taught an advertising and media-buying course within the New York Small Business Development Program for three years and has worked with numerous organizations to develop advertising programs.

Details zur Ausgabe

• Verlag: Oasis Press,U.S.
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 1555715532
• ISBN 13: 9781555715533
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar