Outstanding Customer Service: Implementing the Best Ideas from Around the World (Financial Times Series) - Hardcover

Armistead, Colin G.; Clark, Graham

Hardcover

ISBN 10: 1556236298 ISBN 13: 9781556236297

Verlag: Irwin Professional Publishing, 1993

Inhaltsangabe

Customer service and support is an activity that has previously been undermanaged. In many cases, companies have regarded service as a necessary evil that absorbs costs, or they have left it to third-party providers.
Companies are now realizing that effective customer service and support can win business and establish valuable customer relationships. Providing an outstanding level of customer service has become a major and necessary business challenge for the 1990s.
Outstanding Customer Service is a practical guide to service and support strategy and its effective implementation. This how-to resource includes examples from around the world that explain the principles and demonstrate the different approaches that companies have taken to successfully implement a customer service and support program; possible pitfalls that can impede progress in reaching customer service and support goals; differences in business culture and their implications; and how successful customer service and support programs must involve the whole organization to be effective.
This book offers those responsible for customer service and support a way to review their own programs and an opportunity to assess and improve their own customer service activities.

Details zur Ausgabe

• Verlag: Irwin Professional Publishing
• Erscheinungsdatum: 1993
• Sprache: Englisch
• ISBN 10: 1556236298
• ISBN 13: 9781556236297
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 274
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar