Competitive Prod Dev: A Quality Approach to Succeeding in the 90s and beyond - Hardcover

Boznak

 
9781556239779: Competitive Prod Dev: A Quality Approach to Succeeding in the 90s and beyond

Inhaltsangabe

Two business consultants offer a new approach to developing new products quickly, profitably, and smoothly. They discuss principles for assuring product integrity and customer satisfaction, compare Eastern and Western processes, and present case studies and anecdotes. Annotation copyright Book News, Inc. Portland, Or.

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Reseña del editor

Competitive Product Development is aimed at managers and others who want to support their current product design efforts. The book offers an innovative, holistic approach to revitalizing product development--one of today's hottest industry issues. It also outlines philosophies and a course of action computers can adopt to introduce new products faster and at less cost than the competition.

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