Verwandte Artikel zu Competing for Clients in the '90s: A Dynamic Guide...
Competing for Clients in the '90s: A Dynamic Guide to Marketing, Promoting & Building a Professional Services Practice - Hardcover
Inhaltsangabe
Where competing for business for the professional firm--accountants, lawyers, consultants and other professionals--was once driven by the practice itself, it's now driven by the market. Now, a new body of marketing knowledge is emerging to help professionals better market their services and compete effectively.
In this revision of the marketing classic, Competing for Clients, marketing expert and author Bruce W. Marcus chronicles critical new strategies and techniques that have emerged to help professionals market their services more effectively and efficiently.
Competing for Clients in the `9Os brings the professional services marketer into this new era-clearly, simply and effectively. Marcus covers nearly every aspect of marketing and selling professional services. Both professional and marketer will learn how to establish clear marketing objectives and how to apply the individual selling tools that will help develop an environment conducive to the marketing of their services. Vital topics addressed in this pivotal work include:
The Marketing Plan
Advertising Strategy
Direct Mail
Copy, Design and Production
Public Relations
Publicity Techniques
Speeches and Seminars
Proposals and Presentations
Managing the Marketing Effort
Computer Technology
Competing for Clients in the `90s chronicles both the continuing effects and critical new techniques of professional services marketing. It reflects, as well, the thinking and practices of leading marketing professionals throughout the world--including marketing directors for the largest and smallest accounting, legal and consulting firms.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Where competing for business for the professional firm--accountants, lawyers, consultants and other professionals--was once driven by the practice itself, it's now driven by the market. Now, a new body of marketing knowledge is emerging to help professionals better market their services and compete effectively.
In this revision of the marketing classic, Competing for Clients, marketing expert and author Bruce W. Marcus chronicles critical new strategies and techniques that have emerged to help professionals market their services more effectively and efficiently.
Competing for Clients in the `9Os brings the professional services marketer into this new era-clearly, simply and effectively. Marcus covers nearly every aspect of marketing and selling professional services. Both professional and marketer will learn how to establish clear marketing objectives and how to apply the individual selling tools that will help develop an environment conducive to the marketing of their services. Vital topics addressed in this pivotal work include:
The Marketing Plan
Advertising Strategy
Direct Mail
Copy, Design and Production
Public Relations
Publicity Techniques
Speeches and Seminars
Proposals and Presentations
Managing the Marketing Effort
Computer Technology
Competing for Clients in the `90s chronicles both the continuing effects and critical new techniques of professional services marketing. It reflects, as well, the thinking and practices of leading marketing professionals throughout the world--including marketing directors for the largest and smallest accounting, legal and consulting firms.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
EUR 16,44
EUR 4,56 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & DauerSuchergebnisse für Competing for Clients in the '90s: A Dynamic Guide...
Beispielbild für diese ISBN
Competing for Clients in the '90s: A Dynamic Guide to Marketing, Promoting & Building a Professional Services Practice
Verlag:
Probus Professional Pub, 1991
ISBN 10: 1557382301
ISBN 13: 9781557382306
Gebraucht
Hardcover
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Bestandsnummer des Verkäufers Z1-S-013-03352
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Competing for Clients in the '90s: A Dynamic Guide to Marketing, Promoting & Building a Professional Services Practice
Verlag:
Probus Professional Pub, 1991
ISBN 10: 1557382301
ISBN 13: 9781557382306
Gebraucht
Hardcover
Anbieter: POQUETTE'S BOOKS, DEWITT, MI, USA
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: Good. EX LIBRARY BOOK. Bestandsnummer des Verkäufers mon0000103756
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Competing for Clients in the *90s: A Dynamic Guide to Marketing, Promoting & Building a Professional Services Practice
Verlag:
Probus Professional Pub, 1991
ISBN 10: 1557382301
ISBN 13: 9781557382306
Gebraucht
Hardcover
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: Like New. Like New. book. Bestandsnummer des Verkäufers ERICA75415573823015
Anzahl: 1 verfügbar