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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior - Hardcover

Weinstein, Art

 
9781557384928: Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
Hardcover
ISBN 10: 1557384924 ISBN 13: 9781557384928
Verlag: Irwin Professional Publishing, 1993

Inhaltsangabe

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help yze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.

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Verlag
Irwin Professional Publishing
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
1557384924
ISBN 13 
9781557384928
Einband
Gebundene Ausgabe
Anzahl der Seiten
325
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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