A Passion for Ideas: How Creative People Discover the New and Shape Our World - Hardcover

 
9781557532091: A Passion for Ideas: How Creative People Discover the New and Shape Our World

Inhaltsangabe

Business and industry leaders are eager to find ways tospark the creative instinct in their work forces. The creation, implementation,and sustainability of new ideas is the lifeblood ensuring the growth andviability of any organization. Without continuing innovation, competitiveadvantage and global market share are endangered. Once-thriving organizationscan find themselves unprepared for the future. This newly translated work examines the multi-layeredenvironment of innovation by melding the thoughts of business managementpundits like Peter Senge with the views of artist, politicians, and othernon-traditional thinkers like Tao Ho, Peter Greenaway, and Wolfgang Rihm. Thesethought leaders share their insights and help us to understand the process ofcreativity and construction and the methods to move organizations forward in anever-changing climate.





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Über die Autorin bzw. den Autor

Bolko v. Oetinger studied political science in Berlin and holds an MBA from the Stanford Graduate School of Business. He is co-editor of Clausewitz on Strategy Heinrich V. Pierer studied law and economics and joined Siemans AG's legal department in 1969. From 1977 to 1987 he fulfilled various commercial duties with Kraftwerk Union AG and in 1988 became the commercial head of the corporate sector of KWU. In 1989 he became a Board Member of Siemens AG and later became its President and CEO.

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