Blunders in International Business - Softcover

Ricks, David A.

Softcover

ISBN 10: 1557864144 ISBN 13: 9781557864147

Verlag: Blackwell Publishers, 1993

Inhaltsangabe

The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others' mistakes.

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Über die Autorin bzw. den Autor

David Ricks is the Vice President for Academic Affairs at the American Graduate School for International Management, Arizona, USA.

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The first edition of this book, published in 1983 was highly successful. This edition, full of wonderful anecdotes has been significantly updated and expanded, covering mistakes and blunders from all aspects of international business including:.
* Marketing.
* Management.
* Production.
* Translation.
* Strategy.
Blunders in International Business will help increase students' understanding of international business, through learning the mistakes that others have made around the world, when introducing products to other countries.
The examples featured show just how different words can translate, with often hillarious results. For example, when translated into Swedish a brand of cereal becomes 'burned farmer'!.

Details zur Ausgabe

• Verlag: Blackwell Publishers
• Erscheinungsdatum: 1993
• Sprache: Englisch
• ISBN 10: 1557864144
• ISBN 13: 9781557864147
• Einband: Taschenbuch
• Anzahl der Seiten: 140
• Kontakt zum Hersteller: Wiley-Blackwell; https://www.wiley.com/en-in; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; 40057; Italien