Verwandte Artikel zu Advanced Methods of Marketing Research (Guides)

Advanced Methods of Marketing Research (Guides) - Softcover

Bagozzi, Richard

 
9781557865496: Advanced Methods of Marketing Research (Guides)
Softcover
ISBN 10: 1557865493 ISBN 13: 9781557865496
Verlag: John Wiley & Sons, 1994

Inhaltsangabe

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.

Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management and Professor of Marketing at the School of Business Administration, the University of Michigan, USA.

Von der hinteren Coverseite

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.

Topics covered include:

* Partial lease squares.

* Multivariate statistical models for categorical data.

* Cluster analysis in marketing research.

* Cojoint analysis.

Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Aus dem Klappentext

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.

Topics covered include:

* Partial lease squares.

* Multivariate statistical models for categorical data.

* Cluster analysis in marketing research.

* Cojoint analysis.

Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley & Sons
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
1557865493
ISBN 13 
9781557865496
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
428
Kontakt zum Hersteller
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