Inhaltsangabe
The volume has an integrated approach to teaching international business grounded by theory and practice. Its content includes text, readings and cases. To be an effective global manager requires a basic understanding of theory, concepts and practice. There are three main parts: Part One, "Intercultural Effectiveness in Global Management"; Part Two, "Implementing strategy, structure and systems; and Part Three, "Corporate social behavior in a global economy". In each part there are approximately 5 readings and cases, as well as an even more concentrated effort to promote culture as the key to understanding world business. Part Two on strategy has been revised to concentrate on a better integration of the strategic process. As with the previous editions, there is an instructor's manual available to adopters.
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Reseña del editor
The volume has an integrated approach to teaching international business grounded by theory and practice. Its content includes text, readings and cases. To be an effective global manager requires a basic understanding of theory, concepts and practice. There are three main parts: Part One, "Intercultural Effectiveness in Global Management"; Part Two, "Implementing strategy, structure and systems; and Part Three, "Corporate social behavior in a global economy". In each part there are approximately 5 readings and cases, as well as an even more concentrated effort to promote culture as the key to understanding world business. Part Two on strategy has been revised to concentrate on a better integration of the strategic process. As with the previous editions, there is an instructor's manual available to adopters.
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