Book by Fisher Julie A Univ Sch Of Pharmacy Ohio State
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This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our society. It examines legal and ethical issues surrounding pharmaceutical promotions and the benefits of pharmaceutical advertising and promotion and discusses the effectiveness of industry self-regulation and the potential for further legislative or regulatory response. Promotion of Pharmaceuticals offers a framework for understanding the informational effects of pharmaceutical promotion programs from a marketing and economic perspective. It also raises questions regarding pharmaceutical information at the macro level, including:
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Versand:
EUR 9,61
Von Vereinigtes Königreich nach USA
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Good. 0th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 9365504-6
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Anbieter: Haaswurth Books, Binghamton, NY, USA
Paperback. Zustand: Very good. 180 pp., text is clean, binding fine, no problems. Bestandsnummer des Verkäufers 7347
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Anbieter: Tiber Books, Cockeysville, MD, USA
Paperback. Zustand: As New. . . . . 8vo, paperback. As new condition. Contents bright, crisp & clean, unread; covers glossy. 167 p., illus. Also published as Journal of Pharmaceutical Marketing and Management, Vol. 7, No. 1, 1992. Bestandsnummer des Verkäufers 1110514.33
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