Success Leaves Clues: Practical Tools for Effective Sales and Marketing (Taking Control Series) - Softcover

Stanton, John

 
9781563431616: Success Leaves Clues: Practical Tools for Effective Sales and Marketing (Taking Control Series)
Softcover
ISBN 10: 1563431610 ISBN 13: 9781563431616
Verlag: SILVER LAKE PUB, 1999

Inhaltsangabe

Stanton and George debunk gimmicky theories of sales and marketing. They advocate a systematic approach to building brand recognition and customer loyalty -- regardless of whether a product or service is at the heart of a company's business. Using real-world success -- and failures -- as illustrations, the authors develop a series of clues, which help any firm develop its own sales and marketing strategies.

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Verlag
SILVER LAKE PUB
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
1563431610
ISBN 13 
9781563431616
Einband
Taschenbuch
Anzahl der Seiten
360
Kontakt zum Hersteller
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Verantwortliche Person
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