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Success Leaves Clues: Practical Tools for Effective Sales and Marketing (Taking Control Series) - Softcover
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Stanton and George debunk gimmicky theories of sales and marketing. They advocate a systematic approach to building brand recognition and customer loyalty -- regardless of whether a product or service is at the heart of a company's business. Using real-world success -- and failures -- as illustrations, the authors develop a series of clues, which help any firm develop its own sales and marketing strategies.
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SUCCESS LEAVES CLUES (Taking Control Series)
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SUCCESS LEAVES CLUES (Taking Control Series)
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