The new edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts and new terms related to the e-retailing business, with extensive Internet resources.
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Rona Ostrow, Lehman College.
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Hardcover. Zustand: new. Hardcover. This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography. Defines terms commonly used in various parts of the retail industry, from retail advertising to merchandising and displays. This dictionary lists terms alphabetically with cross-referencing. It also includes legislation related to the retail industry, government agencies, and merchandise marts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781563673443
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Defines terms commonly used in various parts of the retail industry, from retail advertising to merchandising and displays. This dictionary lists terms alphabetically with cross-referencing. It also includes legislation related to the retail industry, gover. Bestandsnummer des Verkäufers 596323271
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