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Inhaltsangabe
Today's fashion retail world is fast-paced and based on quick transactions - so how does the art of personal selling stand out among the sea of flashy advertisements and slick commercials? Students often feel that selling is something that magically happens and find themselves unprepared when they're on the job. But now, more than ever, the personal approach matters and can determine whether a product succeeds or fails. The Real World Guide to Fashion Selling and Management provides the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate - not just keep up with - today's global marketplace. The roles and expectations of sales managers are also detailed, from setting goals and targets to leading a successful, competitive sales force. Far from being a dirty word, selling is essential. With this book, students will get the real-world information they need to put their careers on the fast track.
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Über die Autorin bzw. den Autor
Gerald J. Sherman teaches at Johnson and Wales University.
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The Real World Guide to Fashion Selling and Management
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The Real World Guide to Fashion Selling and Management
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Paperback. Zustand: Good. The act of personal selling in the fashion industry is quickly becoming lost in a sea of flashy advertisements, Web sites, and other technological noise. Increasingly students feel selling is something some other department is responsible for, or something that magically happens. Future salespeople and sales executives must get a thorough understanding of the real-world basics of selling while in class, rather than by trial and error on the job. With a real-world practical approach, this book will start educating students on these principles in preparation for their entrance into the job market. Instructor's Guide includes options fo rorganizing the curriculum and suggestions for teaching the course. Bestandsnummer des Verkäufers 00089770646
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The Real World Guide to Fashion Selling and Management
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The Real World Guide to Fashion Selling and Management
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Bloomsbury Publishing PLC, 2006
ISBN 10: 1563674211
ISBN 13: 9781563674211
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Paperback. Zustand: Good. The act of personal selling in the fashion industry is quickly becoming lost in a sea of flashy advertisements, Web sites, and other technological noise. Increasingly students feel selling is something some other department is responsible for, or something that magically happens. Future salespeople and sales executives must get a thorough understanding of the real-world basics of selling while in class, rather than by trial and error on the job. With a real-world practical approach, this book will start educating students on these principles in preparation for their entrance into the job market. Instructor's Guide includes options fo rorganizing the curriculum and suggestions for teaching the course. Bestandsnummer des Verkäufers CIN1563674211G
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The Real World Guide to Fashion Selling and Management
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Bloomsbury Academic & Professional, 2006
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ISBN 13: 9781563674211
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