Why Customers Come Back: How to Create Lasting Customer Loyalty: How to Attract and Retain Customers for Life - Softcover

Lawfer, Manzie R.

Softcover

ISBN 10: 1564146952 ISBN 13: 9781564146953

Verlag: Career Press, 2004

Inhaltsangabe

Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.

Details zur Ausgabe

• Verlag: Career Press
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 1564146952
• ISBN 13: 9781564146953
• Einband: Taschenbuch
• Anzahl der Seiten: 224
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GS1 Slovakia; https://www.gs1sk.org; ; Nantersk� 23; Žilina; 010 08; Slowakei