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Designing Identity: Graphic Design As a Business Strategy - Softcover

English, Marc

 
9781564966803: Designing Identity: Graphic Design As a Business Strategy
Softcover
ISBN 10: 1564966801 ISBN 13: 9781564966803
Verlag: Rockport Publishers, 2000

Inhaltsangabe

Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today will explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. Additionally, a showcase of identity projects, from local ventures to national enterprises, further details the objectives of client and designer. Areas of concentration: Corporate, Entertainment, Hospitality, Institutional, Packaging, Product, Recreation, Retail, Services

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Verlag
Rockport Publishers
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
1564966801
ISBN 13 
9781564966803
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar