Promotion Design That Works: Secrets for Successful Promotion Design: Secrets for Successful Cross-media Promotions - Softcover

Cullen, Cheryl Dangel

Softcover

ISBN 10: 1564967727 ISBN 13: 9781564967725

Verlag: Rockport Publishers Inc., 2001

Inhaltsangabe

At a time when credibility is measured, in part, by the quality of a company's web presence, how does the promotion contribute to a company's communications strategy? How do you make promotions communicate key strategic messages in the most direct and useful way possible? How do you integrate promotions for both print and digital technology? How do you create layers of information that can be accessed at different levels quickly and efficiently? Promotional Design That Works explores the new realm of "cross media," in which promotions must stand out among a glut of print, Web, broadcast, and direct mail pieces that flood our world. Using an innovative blend of practical information, compelling images, and cutting edge research, the author dissects twenty cross-media promotional designs working in several mediums (web, print, etc.) to explain both what design elements make a promotion memorable and why promotions are successful from a consumer, content and design perspective.

Über diesen Titel

Über die Autorin bzw. den Autor

Cheryl Dangel Cullen is the founder of Cullen Communications, a public relations firm that specializes in the graphic arts industry. She is the author of Graphic Idea Resource: Photography; The Best of Direct Response Graphics, Large Graphics, Small Graphics; The Best of Brochure Design 6 and the forthcoming Then is Now; and contributes regularly to several graphic arts and printing magazines.

Details zur Ausgabe

• Verlag: Rockport Publishers Inc.
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 1564967727
• ISBN 13: 9781564967725
• Einband: Taschenbuch
• Anzahl der Seiten: 144
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar