Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers - Hardcover

Stewart, Amy

Hardcover

ISBN 10: 1565124383 ISBN 13: 9781565124387

Verlag: ALGONQUIN BOOKS OF CHAPEL, 2007

Inhaltsangabe

Book by Stewart Amy

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Reseña del editor

Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horitcultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.

Contraportada

A globe-trotting, behind-the-scenes look at the dazzling world of flowers and the fascinating industry it's created.

It might be unromantic to call a flower a commodity or a manufactured product, but flowers are both. They've become big business—created in laboratories, bred in test tubes, grown in factories, harvested by machines, packed into boxes, sold at auctions, and then flown across oceans and continents to your supermarket or local florist. Amy Stewart tracks down the hybridizers, geneticists, growers, and vendors working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. From big agribusiness to local farming, from Europe to Latin America, Flower Confidential explores the intersection of nature and technology, of sentiment and commerce.

Über diese Auflage

• Verlag: ALGONQUIN BOOKS OF CHAPEL
• Erscheinungsdatum: 2007
• ISBN 10: 1565124383
• ISBN 13: 9781565124387
• Einband: Tapa dura
• Anzahl der Seiten: 306