Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work - Softcover

Floyd, Elaine; Wilson, Lee

 
9781566040648: Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Softcover
ISBN 10: 1566040647 ISBN 13: 9781566040648
Verlag: Ventana Press,U.S., 1993

Inhaltsangabe

Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.

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Verlag
Ventana Press,U.S.
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
1566040647
ISBN 13 
9781566040648
Einband
Taschenbuch
Anzahl der Seiten
345
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