The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications - Hardcover

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Hardcover

ISBN 10: 1567200729 ISBN 13: 9781567200720

Verlag: Praeger, 1997

Inhaltsangabe

Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.

Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.

Über diesen Titel

Über die Autorin bzw. den Autor

The author of "Picatrix" was likely a highly educated and intellectually versatile scholar, deeply rooted in the Arabic-speaking world of the 11th century. He was well-versed in a variety of disciplines, including astrology, alchemy, and philosophy, drawing on Greek, Persian, and Indian sources. As a participant in the Islamic Golden Age's rich scholarly tradition, he likely had access to extensive libraries and intellectual circles. His work suggests a blend of academic knowledge and practical application, indicating both theoretical understanding and hands-on experience in astrological and magical practices.

Details zur Ausgabe

• Verlag: Praeger
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 1567200729
• ISBN 13: 9781567200720
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 178
• Herausgeber: Reddy Allan C.
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland