Growing Your Business in Emerging Markets: Promise and Perils - Hardcover

Caslione, John A.; Thomas, Andrew R.

Hardcover

ISBN 10: 1567203396 ISBN 13: 9781567203394

Verlag: Praeger, 2000

Inhaltsangabe

The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world.

Global business strategy can no longer be focused on only one country or region; the risks are too great. Only when a truly global company develops a holistic and global perspective and implements proven strategies can the success in the new global economy be achieved.

Über diesen Titel

Über die Autorin bzw. den Autor

ANDREW R. THOMAS is the Managing Director of Erhart Enterprises, S.A., a worldwide distributor of consumer and industrial products. He has served on the faculties of the University of Toledo, La Universidad de Guayaquil in Ecuador, and the University of Akron.

Details zur Ausgabe

• Verlag: Praeger
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 1567203396
• ISBN 13: 9781567203394
• Einband: Tapa dura
• Anzahl der Seiten: 274
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Deutschland