Rhetoric, one of the oldest academic disciplines, has two
faces: first, the art of using language to influence or persuade;
second, the body of established patterns of language,
spoken or written, that makes words and phrases memorable,
emphatic, and effective. There are very few recent books that
tackle the subject, and in this new effort, written with the
scholar and orator in mind, Farnsworth collects and discusses
the great masters of English prose Lincoln and Churchill,
Dickens and Melville, Burke and Paine and, using their own
words, proceeds to organize, illustrate, and analyze the most
frequently used rhetorical devices with clarity and detail.
The way we use our language to convince and cajole is based
on timeless principles on repetition and variety, suspense and
relief, expectation and satisfaction that have been employed
by writers and speakers since the Golden Age of Greece. They
can be applied with effect to the construction of simple sentences
and paragraphs, or entire compositions. Here, distilled
from the best examples in our language, we see those principles
in actual use: for the general reader it is an indispensable guide,
a highly useful reference, and a rewarding (and even entertaining)
source of instruction.
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Hardback. Zustand: Good. The way we use our language to convince and cajole is based on timeless principles - on repetition and variety, suspense and relief, expectation and satisfaction - that have been employed by writers and speakers since the Golden Age of Greece. This title presents an overview and analysis of the uses of rhetoric in the English language. Bestandsnummer des Verkäufers CIN1567923852G
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Hardback. Zustand: Very Good. The way we use our language to convince and cajole is based on timeless principles - on repetition and variety, suspense and relief, expectation and satisfaction - that have been employed by writers and speakers since the Golden Age of Greece. This title presents an overview and analysis of the uses of rhetoric in the English language. Bestandsnummer des Verkäufers CIN1567923852VG
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