Mark Argetsinger is a celebrated designer who has won awards in publication design competitions hosted by the Association of University Presses (AUP), the American Institute of Graphic Arts (AIGA), and the American Alliance of Museums (AAM). Argetsinger is also the recipient of the Carl Hertzog Award for Excellence in Book Design.
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Paperback or Softback. Zustand: New. A Grammar of Typography: Classical Design in the Digital Age: New Edition. Book. Bestandsnummer des Verkäufers BBS-9781567928631
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Paperback. Zustand: new. Paperback. The complete guide to achieving classical book design with a keyboard and screen.Distinguished designer Mark Argetsinger guides the reader through a series of chapters that deal, sequentially and comprehensively, with every aspect of modern book design and production - from the choosing the proper typeface and leading of type, to the choice of text paper and specifications for binding. Whether a novice or an expert, readers will gain a deeper appreciation for text, and all its rules of form, that can make words on a page a joy to the eye. How can designers today achieve classical book design when it derives from an era of hot metal? This book has the answer. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781567928631
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Paperback. Zustand: New. 2nd. The definitive guide to classical book design in the digital era.In an age where digital tools dominate, A Grammar of Typography bridges the gap between time-honored typographic traditions and contemporary design practices. Renowned designer Mark Argetsinger offers an exhaustive exploration of book design, covering everything from typeface selection and page layout to paper choice and binding specifications.This comprehensive volume is enriched with over 345 illustrations and diagrams, many in full color, providing both historical context and practical guidance. Argetsinger delves into the evolution and continuity of typography-referencing seminal printers' grammars from Joseph Moxon to Theodore Low De Vinne-and and offers insights into digital typesetting in view of these traditions of classical design.Whether you're a seasoned designer, a student, or a typographic enthusiast, this book serves as both a reference and an inspiration, emphasizing the enduring relevance of classical design principles in today's digital landscape. All readers will gain a deeper appreciation for text, and all its rules of form, that can make words on a page a joy to the eye. Bestandsnummer des Verkäufers LU-9781567928631
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Paperback. Zustand: New. 2nd. The definitive guide to classical book design in the digital era.In an age where digital tools dominate, A Grammar of Typography bridges the gap between time-honored typographic traditions and contemporary design practices. Renowned designer Mark Argetsinger offers an exhaustive exploration of book design, covering everything from typeface selection and page layout to paper choice and binding specifications.This comprehensive volume is enriched with over 345 illustrations and diagrams, many in full color, providing both historical context and practical guidance. Argetsinger delves into the evolution and continuity of typography-referencing seminal printers' grammars from Joseph Moxon to Theodore Low De Vinne-and and offers insights into digital typesetting in view of these traditions of classical design.Whether you're a seasoned designer, a student, or a typographic enthusiast, this book serves as both a reference and an inspiration, emphasizing the enduring relevance of classical design principles in today's digital landscape. All readers will gain a deeper appreciation for text, and all its rules of form, that can make words on a page a joy to the eye. Bestandsnummer des Verkäufers LU-9781567928631
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Paperback. Zustand: Brand New. 2nd edition. 432 pages. 11.00x8.50x1.00 inches. In Stock. Bestandsnummer des Verkäufers xr1567928633
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Paperback. Zustand: New. 2nd. The definitive guide to classical book design in the digital era.In an age where digital tools dominate, A Grammar of Typography bridges the gap between time-honored typographic traditions and contemporary design practices. Renowned designer Mark Argetsinger offers an exhaustive exploration of book design, covering everything from typeface selection and page layout to paper choice and binding specifications.This comprehensive volume is enriched with over 345 illustrations and diagrams, many in full color, providing both historical context and practical guidance. Argetsinger delves into the evolution and continuity of typography-referencing seminal printers' grammars from Joseph Moxon to Theodore Low De Vinne-and and offers insights into digital typesetting in view of these traditions of classical design.Whether you're a seasoned designer, a student, or a typographic enthusiast, this book serves as both a reference and an inspiration, emphasizing the enduring relevance of classical design principles in today's digital landscape. All readers will gain a deeper appreciation for text, and all its rules of form, that can make words on a page a joy to the eye. Bestandsnummer des Verkäufers LU-9781567928631
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