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Inhaltsangabe
How can a public opinion poll of only 1,500 Americans accurately represent the entire population? Asher demystifies this and other polling issues with clear descriptions, colorful anecdotes, and such up-to-date examples as polls concerning doctor-assisted suicide and NATO expansion. He explains how the wording and ordering of the survey questions, and the interviewer's techniques profoundly affect the response the pollster gets.Public opinion polls are pervasive, influencing discourse and decision-making on practically every issue of public life. Yet they are poorly understood and often misused. Asher explores how polls are constructed, conducted, and interpreted - and what role they have in influencing the very attitudes they measure. He discusses the use of polls in campaign politics and media coverage of public opinion, and he guides readers to make their own judgments.
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How can a public opinion poll of only 1,500 Americans accurately represent the entire population? Asher demystifies this and other polling issues with clear descriptions, colorful anecdotes, and such up-to-date examples as polls concerning doctor-assisted suicide and NATO expansion. He explains how the wording and ordering of the survey questions, and the interviewer's techniques profoundly affect the response the pollster gets.Public opinion polls are pervasive, influencing discourse and decision-making on practically every issue of public life. Yet they are poorly understood and often misused. Asher explores how polls are constructed, conducted, and interpreted - and what role they have in influencing the very attitudes they measure. He discusses the use of polls in campaign politics and media coverage of public opinion, and he guides readers to make their own judgments.
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Polling and the Public: What Every Citizen Should Know
Verlag:
Congressional Quarterly Books, 1998
ISBN 10: 1568024002
ISBN 13: 9781568024004
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Softcover
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Bestandsnummer des Verkäufers R11O-00203
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Polling and the Public : What Every Citizen Should Know
Anbieter: Better World Books: West, Reno, NV, USA
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Zustand: Good. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 53597100-75
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Polling and the Public : What Every Citizen Should Know by Herbert B. Asher (1998, Paperback)
Anbieter: a2zbooks, Burgin, KY, USA
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Paperback. Zustand: very good. Includes bibliographical references (p. 183-197) and index.Very good condition copy, Text appears to be clean, Wear to over all book from storage, Bump to book edges, Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Public opinion polls; Public opinion polls, Public opinion -- United States; ISBN: 1568024002. ISBN/EAN: 9781568024004. Pictures of this item not already displayed here available upon request. Inventory No: 1561026240. Bestandsnummer des Verkäufers 1561026240
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Polling and the Public: What Every Citizen Should Know
Anbieter: medimops, Berlin, Deutschland
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Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Bestandsnummer des Verkäufers M01568024002-G
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