PERSUASIVE COMMUNICATION 2/E - Softcover

Stiff, James B.; Mongeau, Paul A.

Softcover

ISBN 10: 1572307021 ISBN 13: 9781572307025

Verlag: GUILFORD PUBN, 2002

Inhaltsangabe

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Über diesen Titel

Über die Autorin bzw. den Autor

James B. Stiff, PhD, is President of Trial Analysts, Incorporated, a litigation consulting firm with offices in Dallas and College Station, Texas. He previously taught at Michigan State University, Arizona State University, and the University of Kansas.

Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.

Details zur Ausgabe

• Verlag: GUILFORD PUBN
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 1572307021
• ISBN 13: 9781572307025
• Einband: Taschenbuch
• Anzahl der Seiten: 351
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar