PRIMER OF PUBLIC RELATIONS RES: First Edition - Hardcover

Stacks, Don W.

 
9781572307261: PRIMER OF PUBLIC RELATIONS RES: First Edition
Hardcover
ISBN 10: 1572307269 ISBN 13: 9781572307261
Verlag: GUILFORD PUBN, 2002

Inhaltsangabe

This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth, including clear guidelines for using secondary sources, case studies, observational approaches, content analysis, sampling, survey research, and more. Demystifying statistical concepts and methods, the book provides detailed instructions for using SPSS, the widely available statistical software package. Numerous concrete examples, sample research tools and reports, and computer screen shots enhance the utility of the book, as do helpful review questions and practice problems at the end of each chapter.

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Über die Autorin bzw. den Autor

Don W. Stacks, PhD, is Professor and Director of the Program in Advertising and Public Relations at the University of Miami School of Communication. The author or coauthor of six books and more than 60 articles in referred journals, Dr. Stacks is an award-winning educator and researcher, a frequent conference presenter, and an active member of several professional organizations.

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Verlag
GUILFORD PUBN
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
1572307269
ISBN 13 
9781572307261
Einband
Gebundene Ausgabe
Anzahl der Seiten
318
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Verantwortliche Person
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