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The Zen of Empirical Research (Quantitative Methods in Communication)

Richards, William D., Jr.

 
9781572732452: The Zen of Empirical Research (Quantitative Methods in Communication)

Inhaltsangabe

This text introduces quantitative research methods and statistics. It offers an understanding of how to develop empirically testable questions. It also explains common statistical methods used to answer these and presents a discussion about experimental design, survey research and sampling methods.

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