Don't Get Duped: A Consumer's Guide to Health and Fitness - Softcover

Forness, Larry

Softcover

ISBN 10: 1573929220 ISBN 13: 9781573929226

Verlag: G38-Prometheus, 2001

Inhaltsangabe

In the health and fitness industry truth is a scarce commodity, charges Dr. Larry M. Forness. American consumers, exposed to a daily barrage of hype and misinformation about all the products and services that claim to make them healthier and more attractive, annually spend forty billion dollars needlessly on a cornucopia of vitamins, minerals, herbal supplements, ergogenic aids, fitness equipment, and alternative healthcare treatments. In this "survival manual," Forness's goal is to teach consumers the critical tools to make them more knowledgeable about these questionable items.

The topics covered include the real meaning of oscientifically proven," methods for quantitatively analyzing such claims as "more energy" and "improved strength," alternative healthcare treatments vs. hard science, fad diets, aging remedies, abuse of the labels "certified" and "licensed," plus an extremely useful glossary explaining commonly used marketing terms. To reinforce his message, Forness has originated the "Bozo du Jour Award," bestowed on various individuals, groups, or companies that have created or participated in misleading advertising, or have done something that could harm consumers.

Before you begin yet another weight loss or fitness program or buy the next healthcare product, you owe it to yourself to read what Dr. Forness has to say.

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Über die Autorin bzw. den Autor

By Larry M. Forness

Details zur Ausgabe

• Verlag: G38-Prometheus
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 1573929220
• ISBN 13: 9781573929226
• Einband: Taschenbuch
• Anzahl der Seiten: 359
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Simon and Schuster Netherlands BV; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Niederlande