The Manager's Guide to Competitive Marketing Strategies - Hardcover

Paley, Norton

Hardcover

ISBN 10: 1574442341 ISBN 13: 9781574442342

Verlag: CRC Press Inc, 1999

Inhaltsangabe

The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features -

Über diesen Titel

Über die Autorin bzw. den Autor

Norton Paley

Details zur Ausgabe

• Verlag: CRC Press Inc
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 1574442341
• ISBN 13: 9781574442342
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 448
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Logos Europe; contact@logoseurope.eu; ; 9 Rue Nicolas Possin; La Rochelle; 17000; Frankreich