The Manager's Guide to Competitive Marketing Strategies, Second Edition - Hardcover

Paley, Norton

Hardcover

ISBN 10: 1574442341 ISBN 13: 9781574442342

Verlag: CRC Press, 1999

Inhaltsangabe

Book by Paley Norton

Über diesen Titel

Críticas

"This book is a pragmatic examination of a 21st century manager, and the second edition of this book updates the reader to the latest techniques in developing competitive strategies." --European Foundation for Management Development Promo Copy "The Manager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution nager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution

Reseña del editor

The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.
The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.
You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

Features
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Details zur Ausgabe

• Verlag: CRC Press
• Erscheinungsdatum: 1999
• ISBN 10: 1574442341
• ISBN 13: 9781574442342
• Einband: Tapa dura
• Sprache: Englisch
• Auflage: 2
• Anzahl der Seiten: 448