Business Policy and Strategy: An Action Guide, Sixth Edition - Hardcover

Tomlinson, WIlliam H.; Murdick, Robert G.; Moor, R. Carl

Hardcover

ISBN 10: 1574442775 ISBN 13: 9781574442779

Verlag: St Lucie Press, 2000

Inhaltsangabe

Now in its sixth edition, Business Policy and Strategy: An Action Guide, Sixth Edition provides students with an analysis of how basic functions - such as marketing, finance, production, operations, R & D, and human resources are coordinated to develop business policy. The authors demonstrate the how-tos of formulating, implementing, and evaluating corporate strategy. Students will understand strategic management - its decision-making processes, interface with environmental change, formulation of strategic alternatives, executive decision making, and built-in synergy.

The importance of business policy and strategy has surged to the forefront of the business world. Internationalization of business, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures - coupled with a new emphasis on shareholder value - contribute to a feeling of uncertainty in the global marketplace. On top of this, the constantly changing e-commerce environment makes strategic planning even more essential. Students need to know how to function in this business environment.

The authors provide a concise review of basic and alternative policies in strategy formulation. They use a case study of business situations that give students a powerful tool and efficient tool for mastering strategy development. The book blends practicality and realism - based on the authors' years of experience in corporate industry and management development - with advances in theory. The definitive supplementary text, Business Policy and Strategy: An Action Guide, Sixth Edition captures the business curriculum in one action packed volume.

Details zur Ausgabe

• Verlag: St Lucie Press
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 1574442775
• ISBN 13: 9781574442779
• Einband: Gebundene Ausgabe
• Auflage: 6
• Anzahl der Seiten: 352
• Herausgeber: Babson Harold C.
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar